Enspyre is sponsoring the 2025 InnoVEX Pitch Contest with the “Enspyre Award,” offering a special prize worth USD$10,000 in B2B Lead Generation Services to help startups successfully expand in the Taiwanese market. The winner of the “Enspyre Award” will receive tailored B2B Lead Generation Services, including:
1. B2B Market Consulting
Enspyre’s sales experts will provide 4 hours of consultation to help the B2B startup identify their target B2B customer profiles and define specific client criteria, laying the foundation for successful customer acquisition.
2. Sales Team Training-Cold outreach or Market Entry Report (Optional, Choose One)
4-Hour Sales Training Course: Designed to build foundational sales skills for startup teams, simplifying complex concepts and effectively conveying core value propositions.
B2B Taiwan Market Entry Report: A comprehensive analysis of Taiwanese B2B market, offering insights into market demands and pain points.
3. Successful Customer Acquisition
Enspyre will assist the winning startup with cold-calling target customers and connecting with at least 200 potential customers, including 100 key decision-makers*. The project involves designing the questionnaire, contacting potential clients, and delivering a qualified list to shorten sales cycles and discover your initial users.
*The final number may vary depending on actual conditions.
Four Phases of B2B Lead Generation Project
1. Pre-Meeting:
Enspyre will gain a thorough understanding of your company background, products, and target market goals.
2. Project Preparation:
- Focus on selecting B2B company lists/industry targets.
- Drafting company introductions & survey scripts to enhance communication efficiency.
3. Kick-Off Meeting:
- Finalize cold-reach strategies for B2B companies.
- Refine Survey scripts collaboratively.
4. Cold-Outreach Execution:
The team will execute cold-outreach, introduce your company background, product advantages, and market entry goals. Deliverables include survey responses and contact information.
Benefit of Enspyre Award
Enspyre boasts over 20 years of experience in B2B Lead Generation service across industries such as IT, cybersecurity, SaaS, ESG, AI, and MarTech. With Taiwan’s most comprehensive B2B enterprise database and a team of seasoned professionals, Enspyre simplifies complex concepts and conveys core values with precision.
Ideal for startups who:
- Target Taiwanese B2B enterprises.
- Have limited resources and need to find initial users quickly.
- Lack industry-specific networks or knowledge on how to start.
- Are composed mostly of R&D/technical backgrounds.
- Offer highly innovative technical products that are difficult to explain simply.
Advantages for Startups
1. Accelerating Product-Market Fit
Enspyre helps startups uncover user needs/pain points through customer feedback to refine their products or services for better market alignment.
2. Reducing Trial-and-Error Costs
With Enspyre’s expertise and extensive database, startups can avoid unnecessary mistakes by using A/B testing during business development to identify high-potential customer groups.
3. Rapid Market Access
Enspyre enables startups to quickly establish success stories in the B2B sector by identifying target customers, accelerating brand trust, and boosting sales conversion rates.
4. Enhancing Sales Expertise
Enspyre fills gaps in business development talents by helping startups launch projects efficiently, allowing teams to focus on closing deals while reducing sales cycles.
Startup Success Stories
- Andrew from Master Group (Professional Kitchen Cleaning company):
Enspyre helped Master Group reach our target market and we broke even already in the first month.
- Chichat (Japanese Martech Startup):
Faced with cultural barriers in Taiwan and a novel product concept, Chichat worked with Enspyre consultants to identify key pain points for customers. Within two months, Enspyre successfully developed 100 potential leads and became a long-term partner.
- Sunnyfounder (Green Energy Startup):
Sunnyfounder’s manager highlighted how Enspyre’s support allowed their team to focus on customer relationship management during rapid growth phases while increasing conversion rates.
“It would have taken us 7 months if we had to do it ourselves.”— Andrew, Master Group Co-founder
Enspyre Award: Realizing Startups’ Business Blueprints
The “Enspyre Award” is more than just a service—it’s a complete market entry strategy tailored for resource-limited B2B startups looking to thrive in Taiwan’s B2B landscape. With Enspyre’s professional guidance, B2B startups can confidently tackle challenges and stand out in the competitive marketplace.
