Telemarketing, new tricks for B2B business development! 電話行銷除了用在信用卡的推銷與貸款上外,現在企業間的業務開發也興起了一陣電話行銷風,誰說當業務一定要吃電話閉門羹! 你知道20世紀人數成長最多的行業是什麼嗎?1950年全球電話慢慢普及至1970年美國企業開始使用「電話行銷」 電銷人員,火紅的程度可想而知。 跳開現在印象中的話務中心瘋狂電銷部隊,其實電訪就是傳統的二種業務入門功之一,一種是登門拜訪,而另一種就是電話約訪。...
Marketing Sales
Important Business Skills – Talking To Strangers
Important Business Skills - Talking To Strangers 其實很多企業都缺乏積極的開發,許多業務都不喜歡做陌生開發,無論是電話上,或是直接的陌生拜訪,都是能避免就避免,所以業務們大常常留在自己的社交圈中,新客戶大多是轉介而來,這樣一來,當要面對陌生客戶時,他們往往不知所措,以開發業務來說,這樣的心態是相當被動的,當有機會建立一個新的客戶關係,卻因為不習慣與陌生人交談的喪失,很容易就錯失商機。...
Poor performance, do you blame sales?
Poor performance, do you blame sales? 業績差,到底是誰的錯?根據104市調中心最新出爐的新創事業調查指出,有一半以上(55%)的人回答是業務的錯,也有人會歸咎於大環境,或公司內部產品、服務等問題。但根據統計,真正的原因,竟然是〝行銷〞出了問題! 金融風暴導致百業蕭條,中小企業更是首當其衝, 歐洲商會中小企業中心為找出業績下滑真正原因,特別委託104市調中心針對中小企業內部的業務發展能力進行調查,希望找到協助改善的方針。...
The Beauty of Telemarketers
The Beauty of Telemarketers 電話行銷市場就跟其他業務工作一樣,運作著低底薪(零底薪)高佣金的薪資結構,於是即使工作並不輕鬆,仍然能夠吸引大批人前仆後繼的投入。然而更現實的狀況卻是,「這些前仆後繼投入的人們通常在三個月內就紛紛打退堂鼓,能撐到三個月後的算是相當了不起」,...
B2B Telemarketing Is Different From What You Think
Can you imagine making one hundred calls a day and repeating a lot of the same conversations? What kind of traits do you need to do such a job, and what are the challenges? The difficulties of cold calling often scares people away Working in business development or...
Where to find a customer list?
While consumer companies most often have to advertise to anonymous personas of their ideal buyers, most B2B companies can figure out a way to make a list of companies who are very likely need your products. Some companies like for example Ericsson or NOKIA, might just...
Telemarketing – better to do it yourself?
Often customers come to us for B2B Telemarketing services because they hired a salesperson who could not reach new customers. One customer told us they had hired three salesmen, taught them how to start contact customers and they did not last a week. Truth be told,...
Innovative Services, Innovative Marketing
Enspyre has always maintained a professional business image but this time they broke some traditions. In addition to the nature of goods and services, marketing is the most important key to any new company, new product, and development of new markets. Budgets are...