Building Trust Across Borders

Enspyre is honored to have been entrusted by Asia Pacific Foundation of Canada (APFC) to provide Lead Generation services to advance its Women Entrepreneurs project.

This initiative connected 19 female entrepreneurs from Canada with Taiwanese partners and customers. Spanning diverse industries such as energy, education, healthcare, and IT, the project facilitated 92 1-on-1 B2B matchmaking meetings and achieved an impressive 97% attendance rate, showcasing Enspyre’s expertise in bridging international businesses with the Taiwanese market.

 

The Challenge of B2B Lead-Gen: From Unknown Markets to Trusted Connections

Modern digital tools have lowered communication costs and in many ways bridged the information gap for international businesses entering new markets. However, these tools alone cannot address the challenges of cold B2B outreach in cross-border trade.

When entering Taiwan for the first time, international companies often face critical hurdles:

• Lack of local networks and trust partners. 
• Limited understanding of market needs, including language, commercial regulations, and customer behaviors.
• Information asymmetry and cultural differences, hindering quick identification of potential buyers.

With 22 years of experience and Taiwan’s most comprehensive B2B database, Enspyre has proven to be the most reliable B2B lead generation partner for international businesses aiming to penetrate Taiwan’s market.

 

Enspyre’s Precision B2B Lead Generation: Tailored Solutions for APFC

For this project, Enspyre provided the Canadian startups with a customized B2B lead generation solution based on three core strategies:

1. Targeted Lead Lists: Data-Driven Success

Every successful B2B project starts with an accurate lead list. Enspyre’s extensive B2B database covers industries including IT, energy, and retail, with real-time updates to ensure data accuracy. For the APFC project, we not only curated high-potential companies but also gave suggestions to ensure the target companies aligned with the Canadian delegates’ goals.

This process was not without challenges. For instance, some of the Canadian delegates initially gave us very broad name list specifications or their products perhaps were not used in Taiwan. To address this, we communicated with the delegates to refine the lists and focus on the most valuable opportunities.

2. Custom Invitation Scripts: Enhancing Communication Efficiency

Tailored sales scripts are critical for connecting with decision makers and securing business meetings. Our project managers crafted personalized scripts for each of the 19 companies, emphasizing their backgrounds, product strengths, and Taiwan market potential. Additionally, we translated and localized the materials provided by the delegates from English to Mandarin to better engage with the Taiwanese companies.

3. Professional Call Outreach: Winning Trust Through Personalized Communication

Enspyre’s Lead Generation team averages seven years of experience with call outreach. They excel in communication techniques and can adapt to industry nuances to address client inquiries.

For this project, our team successfully arranged 92 meetings, achieving a remarkable 97% attendance rate. The participating Taiwanese companies included prominent publicly listed firms, some with capital exceeding billions, underscoring Enspyre’s robust B2B lead generation capabilities.

 

 

Project Workflow: Four Steps to a Successful Connection

1. Pre-Project Consultation
   • Comprehensive understanding of the 19 Canadian companies, including their backgrounds, products, and objectives in Taiwan.
2. Project Preparation
   • We had online meetings with each company to refine target industries and companies.
   • Translation and localization of company profiles and invitation scripts.
3. Kickoff Meetings
   • Conducted 1-2 pre-launch meetings with each company.
   • Finalized the direction for invitations and enhanced invitation scripts.
4. Call Outreach
   • Our lead generation specialists called the targeted companies on behalf of the delegates, presenting the project’s objectives, company backgrounds, and the significance of the meetings.

97% Attendance Rate: Backed by 22 Years of B2B Expertise in Taiwan

The event turned out very successful. One official from the Canadian Trade Office in Taipei said that they were very impressed with the outcome and appreciated Enspyre’s effort to connect with so many local customers and partners. 

We set meetings with high-quality targets, earning us widespread acclaim from delegates and partners, and one of the delegates said,

”The meeting was incredibly rewarding and energizing. In a new market, it’s crucial to have a reliable partner to guide us. I’m truly thankful that APFC chose Enspyre for this collaboration.“

 

Partner with Enspyre to Tap Taiwan’s Market Potential

As a leader in Taiwan’s B2B Lead Generation, Enspyre is grateful to APFC for hiring us to support this meaningful international business matchmaking initiative.

We look forward to collaborating with more global trade organizations, helping businesses overcome market entry barriers and discover new opportunities. Our mission extends beyond facilitating transactions to laying the foundation for long-term success in new markets.

If you are interested in learning more about our services or need assistance planning your market entry strategy for Taiwan, please feel free to contact us. With professionalism and trust, Enspyre will be your best B2B partner for Taiwan’s market expansion.

 

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