As the Covid-19 epidemic continued to spread around the world, countries implemented travel bans. A well-known Taiwanese law firm turned the crisis into an opportunity. Enspyre helped them implement a solid digital marketing strategy to reach overseas families interested in Taiwan’s investment visa.
Our The Law Firm
A professional legal advisory group with 30 years of experience in the Greater China region
They provide a full range of legal services, including transnational immigration and pragmatic business and legal integration solutions, with offices in Taipei and Shanghai. With more than 30 years of experience in the Greater China region, they are trusted by clients including Fortune 100 multinational companies, state-owned enterprises, government agencies, venture capital and private equity funds, international law firms, and family offices. With a top-notch legal and business advisory team, they are the best partner for investment immigration.
The number of residents from Hong Kong and Macao immigrating to Taiwan has exceeded 1,000 in the past three years.
The Taiwanese government provides many immigration incentives for investors from Hong Kong and Macao. Coupled with changes in HK and Macau in recent years, the number of Hong Kong and Macao residents applying to settle in Taiwan nearly tripled from 2014 to 2018. For Hong Kong and Macau families, as long as they invest at least NT$6 million (approximately HK$1.5 million/US$200,000) in a Taiwanese company and the company provides 2 full-time employment opportunities to Taiwanese citizens for 3 consecutive years, the investors can obtain a Taiwan passport and ID card within 18 months at the earliest, while maintaining their original Hong Kong and Macao residential status.
“Compared with other countries, Taiwan’s investment immigration program is very competitive. Taiwan’s geographical location is close to Hong Kong and its culture and language are similar, and its lower cost of living makes Taiwan a popular choice for Hong Kong and Macao families to immigrate to.”
As the deadly virus sweeps the world, face-to-face communication with customers is no longer feasible
Like many B2B companies, lawyers mostly rely on physical meetings to interact with clients. Considering the multiple challenges of the global epidemic outbreak and international travel restrictions, the opportunity to hold physical briefings or meet with clients in person is no longer feasible. The law firm approached Enspyre to find a solution.
Custom inbound marketing strategy
After understanding the problems faced by the customers, Enspyre’s team tailored appropriate marketing strategies and increases qualified long-term traffic through inbound marketing. Often digital marketing focus on website design or advertising, but inbound marketing focuses more on content. Simply put, it is through the production of high-quality content we attract potential customers. The digital marketing strategies executed by Enspyre:
- SEO, SEM
- Google keyword advertising and image display advertising
- Social networks
- E-mail marketing
- Website customer service system
Considering that SEO operations and keyword performance can achieve better results, Enspyre developed Chinese and English websites to promote Taiwan investment immigration services to Hong Kong and Macao families.
Digital marketing combined with active telephone marketing to quickly achieve expected goals
In addition to digital marketing operations, Enspyre also used its expertise in B2B telemarketing successfully helping the clients to reach and convince potential customers.
Real-time data tracking and analysis, digital marketing results are obvious to all
After nearly half a year of hard work, Enspyre assisted the client in collecting more than a thousand potential customers. The click-through rate of online advertising remained at around 8%, and the click-through rate of key advertising activities reached a high of 25%. The click-through rate from the website Lead accuracy was as high as 60%. In addition to contacting customers directly by calling or filling out the contact form, customers also received one-on-one consulting services from consultants during business hours. After introducing the online customer service system, the customer achieved 100% success in collecting customer information via these channels. Inbound marketing requires long-term operation and accumulation of trust. The tacit understanding between the business owner and the marketing team is also the key to success.
“The Ashmore team is very trustworthy. They clearly understand our goals and the value we bring to our customers. They have also allowed us to see exciting results within a short period of time. I believe we can create more exciting sparks together in the future!”
If you are also a B2B company that has relied on face-to-face communication and wants to try digital marketing, please feel free to contact us!
